best sellers
Sale!
Original price was: $28.00.$14.00Current price is: $14.00.
Sale!
Original price was: $14.00.$7.00Current price is: $7.00.
Sale!
Original price was: $28.00.$14.00Current price is: $14.00.
Sale!
Original price was: $75.00.$20.00Current price is: $20.00.
top collections
what’s new
Sale!
Original price was: $5.00.$2.50Current price is: $2.50.
Sale!
Original price was: $154.00.$49.00Current price is: $49.00.
Sale!
Original price was: $12.00.$6.00Current price is: $6.00.
Sale!
Original price was: $30.00.$10.50Current price is: $10.50.
WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
The Science of Lustrous Strands: Understanding Modern Hair Care Essentials
Maintaining a healthy mane is often compared to tending a garden; it requires the right environment, consistent nourishment, and protection from harsh elements. In the contemporary world, the array of products available for hair maintenance has evolved from simple cleansing agents to sophisticated formulations designed to target specific structural needs of the hair fiber. To achieve the best results, one must look beyond the surface and understand how these formulations interact with our biology.
The Foundation of Cleansing
The primary step in any routine involves removing accumulated sebum, environmental pollutants, and styling residues. Modern cleansing agents are no longer just about “stripping” the hair clean. Instead, they focus on maintaining the delicate pH balance of the scalp. A slightly acidic environment is crucial because it keeps the cuticle—the outermost layer of the hair—flat and smooth. When the cuticle is closed, hair reflects more light, resulting in that coveted healthy shine, and it remains more resistant to breakage.
The Role of Intensive Hydration
After cleansing, the hair often requires a restorative phase. This is where conditioning agents play a pivotal role. These products work by depositing thin films of protective substances onto the hair shaft. For those with textured or curly patterns, these formulations are essential for providing the “slip” needed to detangle without causing mechanical damage. High-quality conditioners often incorporate natural oils and proteins that mimic the hair’s internal structure, helping to fill in microscopic gaps caused by heat styling or environmental exposure.
Beyond the Rinse: Leave-In Solutions
For many, the routine doesn’t end at the shower. Leave-in treatments and serums act as a secondary shield. These products are designed to stay on the hair until the next wash, providing continuous protection against moisture loss. They are particularly beneficial for individuals living in high-humidity areas, as they prevent excess water vapor from entering the hair shaft and causing the dreaded frizz. By creating a lightweight barrier, these leave-in solutions ensure that the internal moisture remains locked in while external stressors are kept at bay.
Scalp Health: The Root of the Matter
Recent trends in the industry have correctly shifted focus toward scalp care. We must remember that hair is an extension of the skin. A congested scalp can lead to thinning or dullness. Therefore, incorporating exfoliating treatments or soothing serums into the weekly routine can significantly impact the quality of new growth. These specialized products help clear away dead skin cells and optimize the environment for follicles to thrive.